Twitter is looking for income outside the traditional advertising sales helping companies develop customer service channels on its platform, according to its chief executive in Latin America, a testing ground for the new strategy.
Guilherme Ribenboim said in an interview on Friday that the features released this week give companies more ways to automate customer service through direct Twitter messages to customers, beyond simply responding to complaints or pay to promote positions.
Twitter now offers consulting and other services for other corporate partners in Brazil, the largest economy in Latin America, to take advantage of new features.
"As one of the fastest growing regions in the world, we have the critical mass of users and resources to invest in these consulting services" Ribenboim said. "We are testing this model, adding it to the mixture as we launch our planning for 2017."
Brazilian airline Gol Linhas Aereas SA has already developed an option for passengers to register on flights using a direct message from Twitter, Ribenboim said.
San Francisco, last week said it would cut 9 percent of its workforce and would discontinue the application of video Vine, as it aims to profit in 2017.
The marketing approach as a way Twitter is trying to boost revenue despite a slowdown in the growth of users this year, with less than a fifth of monthly active users of Facebook Inc. as rival
Ribenboim said new tools for customer service, along with recent partnerships with events live TV and acquiring Niche last year creative network, intended to differentiate Twitter in the increasingly competitive market digital ads.
Advertising sales accounted for 88 percent of the income of Twitter in the third quarter, compared to 90 percent last year.
Twitter, which has seen user growth amid competition from rivals such as Instagram noblest and Snapchat, said its user base marked a 3 percent to 317 million average monthly active users in the third quarter
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