Facebook, in partnership with global advertising and public relations firm WPP, today launched the "Creative Ambassador Program" in India that will allow WPP creative agencies to develop mobile creatives for their customers.
The WPP Group has world-class companies that provide advertising, marketing, communications and activities worldwide. With the program, Facebook focuses on helping partners develop ideas that intrigue and get involved in the mobile world.
"The 'Creative Ambassadors' program will help us bring together and educate creative talent to take advantage of Facebook's targeted marketing tools and custom-scale marketing to build brands and produce the best class work in a mobile world first," said Umang Bedi , General Manager, Facebook India and South Asia, said in a statement.
The program was launched in Asia-Pacific in June of last year and has already been launched in Hong Kong and Singapore.
"By partnering with Facebook, WPP agencies will have access to the latest technologies and expertise that will enable them to help customers stay ahead," added Scott Spirit, Digital Director and Strategy Director for WPP.
The partnership program will be extended to Australia this year, followed by New York to ensure that people are up to date on everything Facebook and Instagram has to offer and ensure that creative agencies never lose new opportunities.
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