After several rumors pointing to both Space Black and Deep Blue color options with this year's iPhone 7, Apple finally released its new iPhone in a new black (mate) and Jet Black options. But as a new rumor indicates, the technology giant may have left behind a special option of Pure White or Jet White to be released just in time for the holiday season.
According to the Japanese blog Macotakara, Apple could break its tradition and launch a special finish of the Pure White iPhone 7 and 7 Plus models just in time for the holiday season. The new comes from the supply which is reportedly one of the suppliers for the new model. However, take this information with a pinch of salt.
The new finish would obviously be special and according to the image filtered by the blog, it looks like the white version of the glossy finish Jet Black. Customers should expect fine scratch marks on this too!
The new option would simply extend the life of the iPhone 7's life and keep the hype alive until the devices of the tenth anniversary arrive next year.
Although it is not tradition for Apple to launch new color options after the first release, this year things may be a bit different. This looks more like a well calculated measure for the next quarter as Apple's latest quarterly earnings showed a 5.2 percent decline for iPhone sales compared to the third quarter of last year.
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